Oh, mobile marketing. There are many ways to promote one’s business using mobile devices. Given the diversity of methods, you may not know which ones actually work. In this article, we’ll provide the basics to help you out.
Don’t send random messages to your customers. Every message you send them should be relevant and useful. Sending random messages to customers has been the downfall of many actual marketing campaigns. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. That way you make it easy for those who use smart phones to visit your website and access your coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to stand apart from the competition.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Planning is the the key to success for any new mobile marketing campaign. Don’t just focus on your sale numbers, but the lifespan of your campaign. When you get the first one on the right track, you will be ready to start your next venture.
Do not assume that everyone will understand what abbreviations mean. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. SMS can be very bothersome. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. This will help you be seen as a trustworthy company.
Good mobile marketers take advantage of the location effects available. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. This opens up new location-based options that do not exist anywhere else. By remembering this fact, you can take your advertising to the next level.
Don’t squander your customers’ limited attention. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. The information you provide needs to be relevant to your prospects and potential prospects. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.
Mobile marketing is a powerful business tool. There are so many options available that no two businesses use the same strategies. What one finds useful, the other may not. By reading the guidelines above, you should have picked up some advice and insight on getting started.